The purpose of registering a trademark is to protect brand recognition.
Pros: In business, brand recognition is everything. Your name or your logo tells the world at large about you, what your product is, and what it represents. You can spend years and thousands and thousands (even millions) of dollars making your name or your logo or trademark recognizable to your customers. Then along comes some upstart and he begins using your name and your logo or trademark in order to foster off inferior products on YOUR customers. Your business can be in the toilet before you know it, and unless your have registered your trademark, there won’t be a thing you can do about it.
Registering a trademark isn’t hard, and with Legal Zoom, it isn’t even very expensive. The $484 total cost includes the U.S. government filing fee. Protect yourself and your business. Register your trademark today!
Cons: Handling legal matters yourself is always a little risky. However, if you do believe that you can fill out and file the correct forms, Legal Zoom can provide you with the forms that you need.
Guarantee: There is no guarantee offered, and I really don’t think that any kind of guarantee would apply.
Value for money: Trademark registration can be invaluable in business. This is a very good value.